Häftad, Engelska, 2024
M: Advertising: 2024 Release ISE
Av Michael Weigold, William Arens
876 kr
Skickas inom 3-6 vardagar
Beskrivning
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today’s business students.
Produktinformation
- Utgivningsdatum: 2024-02-26
- Mått: 231 x 276 x 25 mm
- Vikt: 1 041 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 480
- Förlag: McGraw-Hill Education
- ISBN: 9781266851759
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