Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

Häftad, Engelska, 2025

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Beskrivning

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Produktinformation

Utgivningsdatum:2025-04-24
Mått:270 x 10 x 220 mm
Vikt:472 g
Format:Häftad
Språk:Engelska
Antal sidor:672
Upplaga:18
Förlag:Pearson Education
ISBN:9781292745275

Utforska kategorier

Finansiering inom Ekonomi och Ledarskap
Affärsstrategi inom Ekonomi och Ledarskap

Innehållsförteckning

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT The Nature of Strategic Management The Cohesion Case: McDonald’s CorporationPART 2: STRATEGY FORMULATION Business Vision and MissionThe External AssessmentThe Internal AssessmentStrategies in ActionStrategy Analysis and ChoicePART 3: STRATEGY IMPLEMENTATION Implementing Strategies: Management and Marketing IssuesImplementing Strategies: Finance and Accounting IssuesPART 4: STRATEGY EVALUATION AND GOVERNANCE Strategy Evaluation and GovernancePART 5: KEY STRATEGIC MANAGEMENT TOPICS Business Ethics, Environmental Sustainability, and Corporate Social ResponsibilityGlobal and International IssuesPART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis