Inspiration

NICHOLAS IND is a Brand Consultant and Writer. He has worked for his own branding consultancy, as the director of a design group and as an account director for an advertsing agency. His specialist area is helping organizations to build internal commitment to brands. He is the author of six books including, The Corporate Image, Terence Conran - The Authorised Biography, The Corporate Brand and Living the Brand. He lectures on branding and communication at Erasmus University, Rotterdam, Stockholm University, BI University, Oslo and Kingston University, where he is Industrial Fellow.CAMERON WATT has worked in the creative industry for over 15 years initially specializing in commercial design and branding. He has worked at a strategic level on creative brand development for organizations such as Tesco, Microsoft, and Rolls Royce and acted as a creativity, change and innovation consultant for a number or organizations including IBM, Sainsbury plc, and National Air Traffic Services. He lectures on creativity at a number of business schools including Warwick Business School and Kingston Business School.

'Essential reading for anybody who wishes to better understand the vital and complex role that creativity plays in successful business.' - Sir Terence Conran 'Inspiration will help you to unlock the creative potential of you and your staff.' - Internet Works

• Inspiration and Creativity Creative Organisations at Work Designing Creativity Managing for Creativity Aardman and Funcom: Animated Creativity Balancing Act: Designing and Managing Creative Teams Cultural Creativity Customers, Creativity and Risk Quicksilver: Cool Creativity Branding and Creativity Driving Creativity: Ford's Premium Automotive Group and VW-Audi