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    1. Ekonomi och Ledarskap
    2. Företagsekonomi
    3. Försäljning och marknadsföring

    Endless Customers

    A Proven System to Build Trust, Drive Sales, and Become the Market Leader

    AvMarcus Sheridan

    Inbunden, Engelska, 2025

    275 kr

    Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

    Fler format och utgåvor

    E-bok

    407 kr

    E-bok

    407 kr

    Beskrivning

    NATIONAL BESTSELLERProven framework to propel your organization into a top market positionEndless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.An evolution of Marcus Sheridan's first book, They Ask, You Answer, the Endless Customers model has been enriched by years of practical application, hundreds of case studies, and recognizing the monumental impact AI is having on business and the buyer's journey. In this book, readers will learn about: Becoming the most trusted and known brand in their market, leading to more consistent lead flow and sustainable business growthCreating a culture of sales and marketing that is built to last, in a time when digital transformation and AI are changing the world of business and buying as we know itPromoting organizational change by investing in the right people in the right seats so as to evolve to a NEW way of effective sales, marketing, and brand growthWith all of the real-world examples, tools, and frameworks you need to immediately put theory into practice, Endless Customers earns a well-deserved spot on the bookshelves of ambitious business leaders, executives, managers, and entrepreneurs seeking to make their businesses household names in their industries.

    Produktinformation

    • Utgivningsdatum:2025-04-21
    • Mått:234 x 25 x 157 mm
    • Vikt:454 g
    • Format:Inbunden
    • Språk:Engelska
    • Antal sidor:288
    • Förlag:John Wiley & Sons Inc
    • ISBN:9781394282784

    Utforska kategorier

    • Försäljning och marknadsföring inom Ekonomi och Ledarskap

    Mer om författaren

    MARCUS SHERIDAN is an internationally known keynote speaker, author, and business strategist who has transformed the way companies build trust and drive sales. His journey began with River Pools, where he pioneered strategies that saved the company during the 2008 recession and became the foundation for They Ask, You Answer, the predecessor to this book. Today, as a partner at IMPACT, Marcus and his team coach businesses through the implementation of the principles in this book. IMPACT helps companies align leadership, equip teams, and execute the Endless Customers system to become the most known and trusted brand in their market.

    Innehållsförteckning

    • Preface: Endless Customers: Evolving Beyond They Ask, You Answer xvIntroduction xviiSection 1 Preview of the Endless Customers SystemTM 1Chapter 1 Why Customer Acquisition Is Harder Than Ever—And How to Fix It 3Chapter 2 The 4 Pillars of a Known and Trusted Brand 15Chapter 3 Navigating the Era of Zero-Click 23Section 2 Say What Others Aren’t Willing to Say 29Chapter 4 The Big 5 31Chapter 5 Topic 1: Cost and Price 37Chapter 6 Topic 2: Problems 47Chapter 7 Topic 3: Versus and Comparisons 51Chapter 8 Topic 4: Reviews 55Chapter 9 Topic 5: Best in Class 61Chapter 10 Getting Started with The Big 5 65Section 3 Show What Others Aren’t Willing to Show 71Chapter 11 The Future of Video and Becoming a “Media Company” 75Chapter 12 Videos That Move the Sales Needle: The Selling 7 79Chapter 13 YouTube’s Importance for Endless Customers 87Chapter 14 The Structure for Videos That Capture and Excite 91Chapter 15 The Power of Vertical Video on Social Media 97Chapter 16 Getting Started with Video 103Section 4 Sell How Others Aren’t Willing to Sell 109Chapter 17 Empower Buyers Through Self-Service 113Chapter 18 Sell Faster and Better with Assignment Selling 135Chapter 19 Building a Powerful Sales Culture Behind the Scenes: SMEs and Revenue Teams 149Section 5 Be More Human Than Others Are Willing to Be 153Chapter 20 Keeping the Human Element Intact 155Chapter 21 Create a More Human Website with Better Messaging 161Chapter 22 Connect Deeper with More “Human” Content 169Chapter 23 The Future of Digital Humans in Customer Engagement 173Section 6 A Call for Disruption 179Chapter 24 Why Disruption Matters 181Section 7 Putting It All Together 189Chapter 25 Putting The 5 Components of EndlessCustomers into Action 193Chapter 26 Measuring and Tracking Your Success with Endless Customers 229Chapter 27 Accelerating and Sustaining Your Success 241The Pride Cycle: Why Giants Fall 245Notes 249Acknowledgments 251About the Author and IMPACT 253Index 255
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