OCR Business for A Level

Andy Mottershead and Alex Grant are Senior Examiners at a major awarding body and Judith Kelt is a Team Leader. They have written many successful books together including textbooks and Student Unit Guides.

• 1: Introduction to businessChapter 1: Enterprise and business functionsChapter 2: Business sectors and types of businessChapter 3: Franchises and co-operativesChapter 4: Business size, growth and external growth2: Business objectives and strategyChapter 5: StakeholdersChapter 6: Different stakeholder objectives and mission statementsChapter 7: Corporate social responsibility (CSR)Chapter 8: Strategy and implementationChapter 9: Business plansChapter 10: Risk and uncertainty and opportunity costChapter 11: Contingency planning and crisis managementChapter 12: Models of strategic choiceChapter 13: Measures of performance – financial and non-financialChapter 14: ForecastingChapter 15: Decision making and conflicts in decision makingChapter 16: Decision treesChapter 17: Ansoff’s matrix3: External influencesChapter 18: The market including physical and non-physical marketsChapter 19: Demand and supply and market forcesChapter 20: Competition and market dominanceChapter 21: The EU, emerging markets and the global contextChapter 22: International trade and free tradeChapter 23: Political factorsChapter 24: Economic factorsChapter 25: Social and technological factors and the digital revolutionChapter 26: Ethical factorsChapter 27: Legal factorsChapter 28: Environmental factors and external factors and influencesChapter 29: Causes and effects of changeChapter 30: Managing change4: Accounting and finance within a business environmentChapter 31: Accounting and finance objectives and strategyChapter 32: Sources of financeChapter 33: Accounting concepts5: Management accountingChapter 34: Costs, revenue and profitChapter 35: Break-even analysis and contributionChapter 36: Investment appraisalChapter 37: Budgets and varianceChapter 38: Cash-flow and working capital6: Financial accountingChapter 39: Income statementsChapter 40: Statement of financial positionChapter 41: Ratio analysisChapter 42: External influences on accounting and finance7: Human resource management within a business environmentChapter 43: Human resource management objectivesChapter 44: OrganisationChapter 45: Communication8: The workforceChapter 46: Workforce planningChapter 47: Recruitment, selection and trainingChapter 48: AppraisalChapter 49: Redundancy and dismissal9: ManagementChapter 50: Functions of management and leadershipChapter 51: MotivationChapter 52: Employer/employee relations: trade unions and consultationChapter 53: Employer/employee relations: employment law10: Marketing within a business environmentChapter 54: Marketing within a business environment11: Customer needsChapter 55: Identifying customer needsChapter 56: Customers and consumers, anticipating consumer needs and the product life cycle12: The marketing strategyChapter 57: Product and service marketingChapter 58: The marketing mixChapter 59: PriceChapter 60: PlaceChapter 61: Promotion13: Operations management within a business environmentChapter 62: Operations management objectivesChapter 63: Added value14: The production processChapter 64: Innovation, research and developmentChapter 65: Methods of productionChapter 66: Project management15: Productive efficiencyChapter 67: ProductivityChapter 68: Economies and diseconomies of scaleChapter 69: Capacity utilisation and managementChapter 70: Stock controlChapter 71: Lean productionChapter 72: Technology16: Productive quality (fit for purpose)Chapter 73: Internal and external quality standardsChapter 74: Location and logistics