Leave Them in the Dust!

I don''t know of a single Executive Education business or training organisation who would not get some type of improvement by using the strategies in this book.Contrary to media coverage, growing your Executive Education business or any type of training business for that matter is not down to magic or superhuman business acumen.It has everything to do with understanding the way your customers think, out-thinking your competitors and combining a stream of innovative courses, services and messages into an unbeatable value proposition. This book gives you the ammunition to rapidly boost your competitive advantage, leading to increased bookings for courses and development programmes virtually overnight.This book shows you:How to take control of your resultsWhy you should rely on your intuition to understand your industry12 ways to write winning headlines and subject linesWhy emails must be under 30 seconds longHow to get more clicks from SEO without increasing your rankingsSlash your Pay per Click costs and get more quality prospectsThe type of content marketing that worksWhy you won''t need to create content from scratchThe lead generation system that outperforms your website by 1600%How to choose your markets and make growth easybillion strategy levers6 Rapid Business Multipliers you can apply right awayThe Significance of A/B Split Testing for breakthrough performanceWhy you need more than marketing skills to succeed - 5 management tools for youWhere to target your efforts in social media marketingPlus much more..