Simon Hudson is the Endowed Chair and Center Director of the Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina. Snappy and insightful travel journalist, Louise Hudson writes for a host of newspaper travel sections, online sites, and her own blog: www.onetwoski.blogspot.com. Published in three countries since 2005, her work has made its way into Ski Canada, More Canada, LA Times, USA Today, Dallas Morning News, Boston Globe, Globe & Mail and Houston Chronicle among many others. As well as winter sports articles, she writes tantalizing travel tales for a variety of outlets including the Calgary Herald in Canada, which she considers her part-time home. Meeting Simon at school in England in 1975 has led to a lifetime of adventurous travel and work abroad together, as well as a measure of audacious entrepreneurialism when they set up a very successful fashion business in the 1980s. Louise contributes cutting-edge case studies and energetic editing to this manual.

• Chapter 1: Today’s Marketing EnvironmentChapter 2: Understanding Today’s ConsumerChapter 3: Digital MarketingChapter 4: The Marketing PlanChapter 5: The Tourism and Hospitality ProductChapter 6: PricingChapter 7: DistributionChapter 8: The Role of Advertising and Sales PromotionsChapter 9: Public Relations and Personal SellingChapter 10: Customer ServiceChapter 11: Marketing ResearchChapter 12: Tourism Marketing Ethics

Simon Hudson is the Endowed Chair and Center Director of the Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina. Snappy and insightful travel journalist, Louise Hudson writes for a host of newspaper travel sections, online sites, and her own blog: www.onetwoski.blogspot.com. Published in three countries since 2005, her work has made its way into Ski Canada, More Canada, LA Times, USA Today, Dallas Morning News, Boston Globe, Globe & Mail and Houston Chronicle among many others. As well as winter sports articles, she writes tantalizing travel tales for a variety of outlets including the Calgary Herald in Canada, which she considers her part-time home. Meeting Simon at school in England in 1975 has led to a lifetime of adventurous travel and work abroad together, as well as a measure of audacious entrepreneurialism when they set up a very successful fashion business in the 1980s. Louise contributes cutting-edge case studies and energetic editing to this manual.

• Chapter 1: Today’s Marketing EnvironmentChapter 2: Understanding Today’s ConsumerChapter 3: Digital MarketingChapter 4: The Marketing PlanChapter 5: The Tourism and Hospitality ProductChapter 6: PricingChapter 7: DistributionChapter 8: The Role of Advertising and Sales PromotionsChapter 9: Public Relations and Personal SellingChapter 10: Customer ServiceChapter 11: Marketing ResearchChapter 12: Tourism Marketing Ethics