E-bok, Engelska, 2015
New Perspectives in Luxury Branding
Av Emerald Group Publishing Limited
661 kr
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Beskrivning
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands
Produktinformation
- Utgivningsdatum: 2015-10-29
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9781785608629
- Förlag: Emerald Group Publishing Limited
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