Alex Mills is a sneaker expert and creative writer with nine years of experience working with sport, fashion and lifestyle brands. Alex's experience lies in creating engaging and impactful written assets for market leading brands including Adidas, Puma, J Crew & Gillette. His most recent book, Cultural Ties (2024), documented European streetwear in collaboration with Zalando clothing and Adidas.

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Alex Mills is a sneaker expert and creative writer with nine years of experience working with sport, fashion and lifestyle brands. Alex's experience lies in creating engaging and impactful written assets for market leading brands including Adidas, Puma, J Crew & Gillette. His most recent book, Cultural Ties (2024), documented European streetwear in collaboration with Zalando clothing and Adidas.

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Alex Mills is a sneaker expert and creative writer with nine years of experience working with sport, fashion and lifestyle brands. Alex's experience lies in creating engaging and impactful written assets for market leading brands including Adidas, Puma, J Crew & Gillette. His most recent book, Cultural Ties (2024), documented European streetwear in collaboration with Zalando clothing and Adidas.

Select Guide Rating