Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands.Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet.

'By far the best management book I've read so far this year! A book that is extremely interesting and at the same time manages to amaze, irritate, make you laugh and evoke recognition'

Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands.Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet.

'By far the best management book I've read so far this year! A book that is extremely interesting and at the same time manages to amaze, irritate, make you laugh and evoke recognition'

Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands.Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet.

'By far the best management book I've read so far this year! A book that is extremely interesting and at the same time manages to amaze, irritate, make you laugh and evoke recognition'