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• 1 Image and Spanish Country of Origin Effect, J. Enrique Bigné2 Supra-Nationality and Sub-Nationality in Spanish Advertising, Jackie Cannon3 ‘Danes don’t tell Lies’ On the Place of ‘Made In’ Advertising in a Post-National Trading Environment, David Head4 Rhetorical Devices in Television Advertising, P. M. Crompton & R. McAlea5 Voices with or without Faces Address and Reader Participation in Recent French Magazine Advertising, Béatrice Damamme-Gilbert6 What makes a Promotional Brochure Persuasive? A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures, Yvonne McLaren7 This is your Lifestyle Self-Identity and Coherence in some English and Spanish Advertisements, Robin Warner8 The Dull, the Conventional and the Sexist Portuguese Wine Advertising, Cristina Água-Mel9 Spreading the Word and Sticking Your Tongue Out The Dual Rhetoric of Language Advertising in Catalan, Helena Buffery

Select Guide Rating

• 1 Image and Spanish Country of Origin Effect, J. Enrique Bigné2 Supra-Nationality and Sub-Nationality in Spanish Advertising, Jackie Cannon3 ‘Danes don’t tell Lies’ On the Place of ‘Made In’ Advertising in a Post-National Trading Environment, David Head4 Rhetorical Devices in Television Advertising, P. M. Crompton & R. McAlea5 Voices with or without Faces Address and Reader Participation in Recent French Magazine Advertising, Béatrice Damamme-Gilbert6 What makes a Promotional Brochure Persuasive? A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures, Yvonne McLaren7 This is your Lifestyle Self-Identity and Coherence in some English and Spanish Advertisements, Robin Warner8 The Dull, the Conventional and the Sexist Portuguese Wine Advertising, Cristina Água-Mel9 Spreading the Word and Sticking Your Tongue Out The Dual Rhetoric of Language Advertising in Catalan, Helena Buffery

Select Guide Rating

• 1 Image and Spanish Country of Origin Effect, J. Enrique Bigné2 Supra-Nationality and Sub-Nationality in Spanish Advertising, Jackie Cannon3 ‘Danes don’t tell Lies’ On the Place of ‘Made In’ Advertising in a Post-National Trading Environment, David Head4 Rhetorical Devices in Television Advertising, P. M. Crompton & R. McAlea5 Voices with or without Faces Address and Reader Participation in Recent French Magazine Advertising, Béatrice Damamme-Gilbert6 What makes a Promotional Brochure Persuasive? A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures, Yvonne McLaren7 This is your Lifestyle Self-Identity and Coherence in some English and Spanish Advertisements, Robin Warner8 The Dull, the Conventional and the Sexist Portuguese Wine Advertising, Cristina Água-Mel9 Spreading the Word and Sticking Your Tongue Out The Dual Rhetoric of Language Advertising in Catalan, Helena Buffery