Bert Keirsbilck is Assistant Professor of Economic Law at the law faculty of the HUB - KU Leuven.

[This book] fills a void in the literature as it is a rare combination of meticulously thorough analysis of the EU Directives and their implementation in the UK, Germany, the Netherlands, Belgium, France and a critical academic study of the interaction between the EU unfair commercial practices law and the EU competition law....this study is of great value to competition lawyers (academics and practitioners), as it provides a critical and comprehensive analysis of the current framework of EU unfair trade law and an original perspective on its interaction with EU competition law.

• Introductory Chapter Part 1: 'Fair Trading' and 'Consumer Protection' in EU Law before the Adoption of the UCP Directive1. Negative Integration in the Field of 'Fair Trading' and 'Consumer Protection' 2. Positive Integration in the Field of 'Consumer Protection' and 'Fair Trading' 3. Pre-contractual Information Requirements Part 2: Towards a Single Regulatory Framework on Unfair Commercial Practices?4. European and National Unfair Trade law reform 5. Legal Basis and Harmonisation Technique 6. Scope of Application 7. Unfair Commercial Practices 8. Misleading B2C Actions and B2B Advertising and Unlawful Comparative Advertising 9. Misleading B2C Omissions 10. Aggressive B2C Commercial Practices 11. Blacklisted B2C Commercial Practices 12. Enforcement and Legal Redress Part 3: The Relationship Between Unfair Trade Law and Competition Law Revisited13. European and National Competition Law Reform 14. An Interpretation of the Relationship between Competition Law and Unfair Trade Law Concluding Chapter Annex I UCP Directive, MCA Directive and UCP Proposal 2011 Annex II Reformed National Unfair Trade Laws Annex III Article 3 Regulation 1/2003 and Amending Proposal 2011 Annex IV National Competition Law Provisions Corresponding to Articles 101-102 TFEU

Bert Keirsbilck is Assistant Professor of Economic Law at the law faculty of the HUB - KU Leuven.

[This book] fills a void in the literature as it is a rare combination of meticulously thorough analysis of the EU Directives and their implementation in the UK, Germany, the Netherlands, Belgium, France and a critical academic study of the interaction between the EU unfair commercial practices law and the EU competition law....this study is of great value to competition lawyers (academics and practitioners), as it provides a critical and comprehensive analysis of the current framework of EU unfair trade law and an original perspective on its interaction with EU competition law.

• Introductory Chapter Part 1: 'Fair Trading' and 'Consumer Protection' in EU Law before the Adoption of the UCP Directive1. Negative Integration in the Field of 'Fair Trading' and 'Consumer Protection' 2. Positive Integration in the Field of 'Consumer Protection' and 'Fair Trading' 3. Pre-contractual Information Requirements Part 2: Towards a Single Regulatory Framework on Unfair Commercial Practices?4. European and National Unfair Trade law reform 5. Legal Basis and Harmonisation Technique 6. Scope of Application 7. Unfair Commercial Practices 8. Misleading B2C Actions and B2B Advertising and Unlawful Comparative Advertising 9. Misleading B2C Omissions 10. Aggressive B2C Commercial Practices 11. Blacklisted B2C Commercial Practices 12. Enforcement and Legal Redress Part 3: The Relationship Between Unfair Trade Law and Competition Law Revisited13. European and National Competition Law Reform 14. An Interpretation of the Relationship between Competition Law and Unfair Trade Law Concluding Chapter Annex I UCP Directive, MCA Directive and UCP Proposal 2011 Annex II Reformed National Unfair Trade Laws Annex III Article 3 Regulation 1/2003 and Amending Proposal 2011 Annex IV National Competition Law Provisions Corresponding to Articles 101-102 TFEU

Bert Keirsbilck is Assistant Professor of Economic Law at the law faculty of the HUB - KU Leuven.

[This book] fills a void in the literature as it is a rare combination of meticulously thorough analysis of the EU Directives and their implementation in the UK, Germany, the Netherlands, Belgium, France and a critical academic study of the interaction between the EU unfair commercial practices law and the EU competition law....this study is of great value to competition lawyers (academics and practitioners), as it provides a critical and comprehensive analysis of the current framework of EU unfair trade law and an original perspective on its interaction with EU competition law.

• Introductory Chapter Part 1: 'Fair Trading' and 'Consumer Protection' in EU Law before the Adoption of the UCP Directive1. Negative Integration in the Field of 'Fair Trading' and 'Consumer Protection' 2. Positive Integration in the Field of 'Consumer Protection' and 'Fair Trading' 3. Pre-contractual Information Requirements Part 2: Towards a Single Regulatory Framework on Unfair Commercial Practices?4. European and National Unfair Trade law reform 5. Legal Basis and Harmonisation Technique 6. Scope of Application 7. Unfair Commercial Practices 8. Misleading B2C Actions and B2B Advertising and Unlawful Comparative Advertising 9. Misleading B2C Omissions 10. Aggressive B2C Commercial Practices 11. Blacklisted B2C Commercial Practices 12. Enforcement and Legal Redress Part 3: The Relationship Between Unfair Trade Law and Competition Law Revisited13. European and National Competition Law Reform 14. An Interpretation of the Relationship between Competition Law and Unfair Trade Law Concluding Chapter Annex I UCP Directive, MCA Directive and UCP Proposal 2011 Annex II Reformed National Unfair Trade Laws Annex III Article 3 Regulation 1/2003 and Amending Proposal 2011 Annex IV National Competition Law Provisions Corresponding to Articles 101-102 TFEU