Project Report from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 90, , language: English, abstract: JP Morgan Chase is a global leader in the banking industry because of theirfocus on innovation. They offer added value to their business customers in a varietyof ways such as web site-building software, simplified e-billing services, businesssurplus marketplaces, small-business leasing, document storage, and investmentservices (Global Finance 2001). It is no surprise that Chase would approach notonly their credit company, MasterCard, but also another leader in financial services,Intuit QuickBooks when developing their new small business credit card product,QuickPort for Small Business. QuickPort for Small Business is a completely new way for small businessowners to keep track of their expenses using their debit and credit accounts inconjunction with the QuickBooks software they already use and love. The product isa MasterCard that has flash memory embedded. Business owners can directly syncthe information gathered by the card throughout the day with the QuickBookssoftware installed on their computer by simply plugging the card into any USB port. Other important features allow business owners to tie the cards to payroll accountsand other QuickBooks functions they already use while cutting down on man hoursthat would otherwise be used to hand enter data into the program.
