SWOT Analysis of &quote;Nasi Lemak Burger&quote; in Malaysia

Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Scholars utilise the SWOT analysis or matrix to evaluate projects, ventures, and organisations. However, a search by this author has found scarce material related to academic SWOT analyses in Malaysia. Therefore, this paper took to task comparing and contrasting two successful, local products in Malaysia: myBurgerLab's "e;Nasi Lemak Ayam Rendang Burger"e;, and Burger King Malaysia's "e;Nasi Lemak Burger"e;.