Most people use the terms entrepreneur and self-employed interchangeably. But are they
really the same?
In Entrepreneurship vs. Self-Employment, Stefan Lindstrom explores the psychological,
behavioral, and strategic differences between these two distinct professional paths.
Drawing from behavioral science, entrepreneurial research, and more than twenty years of
experience studying entrepreneurial behavior, the book examines how mindset, motivation,
personality, risk perception, self-awareness, and behavioral patterns influence how people
approach opportunities, decisions, and success.
Why do some individuals seek growth and scalability, while others prioritize independence,
professional mastery, and stability? And how do the patterns we develop over time influence
our long-term outcomes?
Based on observations from more than 15,000 Entrepreneurial Profile Test (EPT) feedback
sessions, Lindstrom explores recurring patterns in how people think, reason, learn, and act.
Rather than suggesting that one path is better than the other, the book offers a reflective and
research-oriented perspective on entrepreneurship and self-employment—and on the
importance of understanding yourself when choosing your path.
This is not a book about quick success. It is a book about understanding how mindset,
reasoning, behavior, and repetitive patterns shape long-term outcomes.