Alan Deutschman – författare

""CHANGE OR DIE. What if you were given that choice? We''re talking actual life and death now. Your own life and death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think, feel, and act? If you didn''t, your time would end soon—a lot sooner than it had to. Could you change when change mattered most?""

This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. In fact, the odds are nine to one that, when faced with the dire need to change, we won''t. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset.

A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys—relate, repeat, and reframe—to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary change.

Change or Die is not about merely reorganizing or restructuring priorities; it''s about challenging, inspiring, and helping all of us to make the dramatic transformations necessary in any aspect of life—changes that are positive, attainable, and absolutely vital.

Change or Die. What if you were given that choice? If you didn''t, your time would end soon—a lot sooner than it had to. Could you change when change matters most?

This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset.

A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys—relate, repeat, and reframe—to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary changes that are positive, attainable, and absolutely vital.

"One to one, no one is as compelling, as charismatic, as seductive as Steve Jobs. It''s just magic." – Alan Deutschman on "Bloomberg West" in August 2011In this original e-essay, part of the forthcoming book Why Steve Jobs Matters, veteran Silicon Valley journalist Alan Deutschman describes how Jobs changed the world we live in forever. Steve Jobs'' far-reaching vision of what technology was capable of rescued the American Dream while creating one of the most influential companies in the world, Apple Computer. Epic early career highs and lows, unwavering persistence and a relentless work ethic transformed him into the mythical hero he is today. His life story combined elements of contemporary legend, and the brilliant products he brought us—the iMac, iTunes, iPod, iPhone and iPad—anticipated needs we never knew we had. Now, Alan Deutschman brings together the intersecting stories of Steve Jobs—his personal life and the truly great corporation he created—to show readers "How Steve Jobs Changed Our World."