Margarida M. – författare
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2 produkter
Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
E-bok, 2018
2513 kr
Lägg i varukorg
Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition …
Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
E-bok, 2018
3189 kr
Lägg i varukorg
Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition …