Nova Corcoran - Böcker
341 kr
Skickas inom 10-15 vardagar
2 027 kr
Skickas inom 10-15 vardagar
2 549 kr
Skickas inom 3-6 vardagar
Now in its second edition, topics covered in the book include:
- Mass media
- Diverse audiences
- Evaluation
- Media analysis
- Campaign monitoring
Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.
It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.
Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
1 016 kr
Skickas inom 3-6 vardagar
Now in its second edition, topics covered in the book include:
- Mass media
- Diverse audiences
- Evaluation
- Media analysis
- Campaign monitoring
Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.
It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.
Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
2 549 kr
Skickas inom 3-6 vardagar
Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns.
The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice.
Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.
548 kr
Skickas
Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns.
The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice.
Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.