Nova Corcoran - Böcker

Health Promotion: The Basics introduces not only the fundamental theories and key concepts within this important area of health and social care, but translates these into practice for anyone working in the field. The chapters are structured around the WHO’s Ottawa Charter (1986) which underpins the discipline, and cover a comprehensive range of topics. From developing personal skills to understanding government policy, the book looks at health promotion on both an individual and a societal level. It spotlights key topic areas from behaviour change to climate change, as well as exploring how where we live impacts our health, and features practical examples for integrating health promotion into existing service provision and through community action. Including case studies throughout, and further reading for those wishing to explore specific topics, this is the perfect introduction to what health promotion means and how it can improve everyday lives.

Health Promotion: The Basics introduces not only the fundamental theories and key concepts within this important area of health and social care, but translates these into practice for anyone working in the field. The chapters are structured around the WHO’s Ottawa Charter (1986) which underpins the discipline, and cover a comprehensive range of topics. From developing personal skills to understanding government policy, the book looks at health promotion on both an individual and a societal level. It spotlights key topic areas from behaviour change to climate change, as well as exploring how where we live impacts our health, and features practical examples for integrating health promotion into existing service provision and through community action. Including case studies throughout, and further reading for those wishing to explore specific topics, this is the perfect introduction to what health promotion means and how it can improve everyday lives.

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Now in its second edition, topics covered in the book include:

- Mass media

- Diverse audiences

- Evaluation

- Media analysis

- Campaign monitoring

Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.

Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Now in its second edition, topics covered in the book include:

- Mass media

- Diverse audiences

- Evaluation

- Media analysis

- Campaign monitoring

Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.

Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time.

Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns.

The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice.

Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.