Business Management for the IB Diploma Coursebook with Cambridge Elevate Enhanced Edition (2 Years)

Name: Business Management for the IB Diploma Coursebook with Cambridge Elevate Enhanced Edition (2 Years)
Price: 710 SEK
Availability: PreOrder

AvPeter Stimpson,Alex Smith

2017

Del i serien IB Diploma

710 kr

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Beskrivning

A comprehensive second edition of Business Management for the IB Diploma, revised for first teaching in 2014. For both class use and independent study, this Coursebook with Cambridge Elevate enhanced edition of Business Management for the IB Diploma covers the assessment objectives of the IB Business Management syllabus. It includes learning objectives and summaries, integrated Theory of Knowledge material, clear IB syllabus structure, accessible English for students whose first language is not English, exam-style practice questions and a chapter on exam techniques. This Cambridge Elevate enhanced edition contains supporting animations that highlight key concepts and help explain challenging aspects of the course. In addition, a wide variety of multiple choice questions with built-in feedback provide useful practice.

Produktinformation

Utgivningsdatum:2017-02-24
Höjd:219 x 276 x 23 mm
Vikt:1 470 g
Språk:Engelska
Serie:IB Diploma
Upplaga:2
Förlag:Cambridge University Press
EAN:9781316646373

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Innehållsförteckning

Unit 1. Business Organisation and Environment: 1.1. Introduction to business management; 1.2. Types of organisations; 1.3. Organisational objectives; 1.4. Stakeholders; 1.5. External environment; 1.6. Growth and evolution; 1.7. Organisational planning tools (HL only); Unit 2. Human Resource Management: 2.1. Functions and evolution of human resource management; 2.2. Organisational structure; 2.3. Leadership and management; 2.4. Motivation; 2.5. Organisational (corporate) culture (HL only); 2.6. Industrial/employee relations (HL only); Unit 3. Finance and Accounts: 3.1. Sources of finance; 3.2. Costs and revenues; 3.3. Break-even analysis; 3.4. Final accounts (some HL only); 3.5. Profitability and liquidity ratio analysis; 3.6. Efficiency ratio analysis (HL only); 3.7. Cash flow; 3.8. Investment appraisal (some HL only); 3.9. Budgets (HL only); Unit 4. Marketing: 4.1. The role of marketing; 4.2. Marketing planning (including introduction to the four Ps); 4.3. Sales forecasting (HL only); 4.4. Market research; 4.5. The four Ps (product, price, promotion, place); 4.6. The extended marketing mix of seven Ps (HL only); 4.7. International marketing (HL only); 4.8. E-commerce; Unit 5. Operations Management: 5.1. The role of operations management; 5.2. Production methods; 5.3. Lean production and quality management (HL only); 5.4. Location; 5.5. Production planning (HL only); 5.6. Research and development (HL only); 5.7. Crisis management and contingency planning (HL only); Examination Skills; Index.