Power Performance – Multimedia Storytelling for Journalism and Public Relations

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. * Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera * Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera * Incorporates profiles of leading multimedia journalists and public relations practitioners * Addresses the key ethical issues for the profession * Offers practical advice for putting presentation skills to work * Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts