Häftad, Engelska, 2010
Marketing
Del i serien Collins Business Secrets
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Beskrivning
The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology
Produktinformation
- Utgivningsdatum: 2010-04-29
- Mått: 129 x 198 x 10 mm
- Vikt: 120 g
- Format: Häftad
- Språk: Engelska
- Serie: Collins Business Secrets
- Antal sidor: 128
- Förlag: HarperCollins Publishers
- ISBN: 9780007328116
- Miljömärkning: Produced using independently certified paper to ensure responsible forestry management. (Certification is by FSC, PEFC or SFI.) Produced in the UK using 100% renewable electricity.
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Mer om författaren
Peter Spalton CMC works as a freelance marketing consultant for multinationals, private companies, family business and public bodies. He mentors chief executives and sales directors throughout the UK. He has also held senior marketing positions in ICL, Ericsson and Nokia.
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