Marketing

AvPeter Spalton

Häftad, Engelska, 2010

Del i serien Collins Business Secrets

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Beskrivning

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology

Produktinformation

Utgivningsdatum:2010-04-29
Mått:129 x 198 x 10 mm
Vikt:120 g
Format:Häftad
Språk:Engelska
Serie:Collins Business Secrets
Antal sidor:128
Förlag:HarperCollins Publishers
ISBN:9780007328116
Miljömärkning:Produced using independently certified paper to ensure responsible forestry management. (Certification is by FSC, PEFC or SFI.) Produced in the UK using 100% renewable electricity.

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Peter Spalton CMC works as a freelance marketing consultant for multinationals, private companies, family business and public bodies. He mentors chief executives and sales directors throughout the UK. He has also held senior marketing positions in ICL, Ericsson and Nokia.