Amitai Etzioni, University Professor at George Washington University and Visiting Professor at the Harvard Business School, 1987-89, is the author of numerous books, including The Active Society.

John W. Gardner Former Secretary of Health, Education and Welfare The Moral Dimension: Toward A New Economics is at the leading edge of social thought in this country. It may be the most important book of the year.

• ContentsPrefaceAcknowledgmentsChapter 1: The New Paradigm: Underlying ThemesPART I: BEYOND PLEASURE: THE CASE FOR DEONTOLOGICAL SOCIAL SCIENCESIntroductionChapter 2: Pleasure, Altruism, and the Great XChapter 3: Substantive Differences: Moral Not Equal PleasureChapter 4: Some Evidence: People Act UnselfishlyChapter 5: The Irreducibility of Moral BehaviorPART II: BEYOND RATIONALISM: THE ROLE OF VALUES AND EMOTIONSIntroductionChapter 6: Normative-Affective FactorsChapter 7: How Inefficient? The Scope of Intra-Cognitive LimitationsChapter 8: What Is Rational?Chapter 9: Instrumental Rationality: Supportive ConditionChapter 10: Thoughtless Rationality (Rules of Thumb)PART III: BEYOND RADICAL INDIVIDUALISM: THE ROLE OF COMMUNITY AND POWERIntroductionChapter 11: Collective (Macro) RationalityChapter 12: Encapsulated CompetitionChapter 13: Political Power and Intra-Market RelationsChapter 14: In Conclusion: Policy and Moral ImplicationsOverview and Propositional InventoryBibliographyName IndexSubject Index