Ragoo Nagar (Santa Clara, CA) is Director of Product Marketing for TollBridge Technologies, A leading supplier of broadband access equipment. Before joining TollBridge, she was an 8-year veteran of Hewlett-Packard's networking division and Founder/President of PowerTel, a Sun Microsystems startup developing middleware for next-generation voice services.

• 1. We Built It and Nobody Came 2. From Bust Practices to Best Practices 3. Key Business Characteristics for Telecom Companies 4. Building a Defensible Business Model 5. Profitable Market Entry Strategies 6. The Role of Partnering 7. Creating a Service Definition 8. Preparing a Launch 9. Designing Marketing Campaigns 10. Conducting Believable Forecasts 11. The Next Generation - The Stranded Capital Trap 12. The Next Generation - What New Services and When

Ragoo Nagar (Santa Clara, CA) is Director of Product Marketing for TollBridge Technologies, A leading supplier of broadband access equipment. Before joining TollBridge, she was an 8-year veteran of Hewlett-Packard's networking division and Founder/President of PowerTel, a Sun Microsystems startup developing middleware for next-generation voice services.

• 1. We Built It and Nobody Came 2. From Bust Practices to Best Practices 3. Key Business Characteristics for Telecom Companies 4. Building a Defensible Business Model 5. Profitable Market Entry Strategies 6. The Role of Partnering 7. Creating a Service Definition 8. Preparing a Launch 9. Designing Marketing Campaigns 10. Conducting Believable Forecasts 11. The Next Generation - The Stranded Capital Trap 12. The Next Generation - What New Services and When