Manager's Guide to Distribution Channels

Inbunden, Engelska, 2004

589 kr

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Beskrivning

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers.

The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships.

Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.

Produktinformation

Utgivningsdatum:2004-04-16
Mått:160 x 231 x 26 mm
Vikt:487 g
Format:Inbunden
Språk:Engelska
Antal sidor:240
Förlag:McGraw-Hill Education
ISBN:9780071428682

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide