Chuck West – författare
570 kr
Skickas inom 3-6 vardagar
The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships.
Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.
716 kr
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Channel management has become one of the most important components of a firm''s competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager''s Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.