McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

• AcknowledgmentsIntroductionPart One Sharing Information: The Whys and HowsChapter 1: Your MessageMedia ChoicesInternal AnnouncementsExternal AnnouncementsPromotional Writing BasicsE-Mail BasicsBlogging, Facebooking, Twittering . . .Words Are ForeverWhat Works for You?Chapter 2: StyleTarget Your AudiencePinpoint Your MessageGet the Phrase Out!Image MattersWhat’s Your Style?Part Two The Perfect PhraseChapter 3: Company NewsNewslettersPress ReleasesNew Customer Service InitiativesNew ProductsNew ServicesAnnouncements to InvestorsChapter 4: Customer Care and EventsNew Online FeaturesSpecial SalesContestsEvent Announcements and InvitationsConferencesFree ConsultationsOnline Feedback ForumsProduct RecallsChapter 5: Announcing Transitions to the PublicRenovationsClosing / Moving / Adding LocationsNew ManagementNew PartnersMergers and AcquisitionsChapter 6: Internal Announcements to Inform and InspireMessage of the Day / Week / MonthInternal NewslettersEncouraging WellnessCompany IncentivesCongratulations to the TeamTraining OpportunitiesConferences and ExposCompany EventsChapter 7: Other Important Internal AnnouncementsRestructuring / ReorganizationChanges in PolicyCyberspace PoliciesRaising Morale in Tough TimesLayoffsWorkplace SafetyPerformance Reviews and FeedbackCustomer Service RemindersChapter 8: Personnel AnnouncementsNow HiringNew ManagementNew Team MembersPromotionsChapter 9: Reaching OutOpinion PollsLinks and Affiliate ProgramsWorking TogetherParticipating in Your CommunitySeeking TestimonialsChapter 10: Purpose-Specific NonprofitMembership DrivesFund-Raising / Requests for DonationsRequests for VolunteersEngaging the “Next Generation”Great Voices to InspireChapter 11: Thank You!Thank You for Your BusinessThank You for Your DedicationThank You for Your DonationThank You for ReferralsPart Three Writing Your Perfect PhrasesChapter 12: Your Perfect PhrasesHave You Made Some Perfect Notes?What Makes a Phrase Perfect?A Perfect BrainstormA Perfect BuddySix More Perfect Phrase TipsPerfect!Chapter 13: Write On!Six Steps to Good WritingPerfect StructureThe Top Five Grammar FlubsTranslation FlubsGrammar-Check, Spell-Check, and Human-CheckConclusionResources

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

• AcknowledgmentsIntroductionPart One Sharing Information: The Whys and HowsChapter 1: Your MessageMedia ChoicesInternal AnnouncementsExternal AnnouncementsPromotional Writing BasicsE-Mail BasicsBlogging, Facebooking, Twittering . . .Words Are ForeverWhat Works for You?Chapter 2: StyleTarget Your AudiencePinpoint Your MessageGet the Phrase Out!Image MattersWhat’s Your Style?Part Two The Perfect PhraseChapter 3: Company NewsNewslettersPress ReleasesNew Customer Service InitiativesNew ProductsNew ServicesAnnouncements to InvestorsChapter 4: Customer Care and EventsNew Online FeaturesSpecial SalesContestsEvent Announcements and InvitationsConferencesFree ConsultationsOnline Feedback ForumsProduct RecallsChapter 5: Announcing Transitions to the PublicRenovationsClosing / Moving / Adding LocationsNew ManagementNew PartnersMergers and AcquisitionsChapter 6: Internal Announcements to Inform and InspireMessage of the Day / Week / MonthInternal NewslettersEncouraging WellnessCompany IncentivesCongratulations to the TeamTraining OpportunitiesConferences and ExposCompany EventsChapter 7: Other Important Internal AnnouncementsRestructuring / ReorganizationChanges in PolicyCyberspace PoliciesRaising Morale in Tough TimesLayoffsWorkplace SafetyPerformance Reviews and FeedbackCustomer Service RemindersChapter 8: Personnel AnnouncementsNow HiringNew ManagementNew Team MembersPromotionsChapter 9: Reaching OutOpinion PollsLinks and Affiliate ProgramsWorking TogetherParticipating in Your CommunitySeeking TestimonialsChapter 10: Purpose-Specific NonprofitMembership DrivesFund-Raising / Requests for DonationsRequests for VolunteersEngaging the “Next Generation”Great Voices to InspireChapter 11: Thank You!Thank You for Your BusinessThank You for Your DedicationThank You for Your DonationThank You for ReferralsPart Three Writing Your Perfect PhrasesChapter 12: Your Perfect PhrasesHave You Made Some Perfect Notes?What Makes a Phrase Perfect?A Perfect BrainstormA Perfect BuddySix More Perfect Phrase TipsPerfect!Chapter 13: Write On!Six Steps to Good WritingPerfect StructureThe Top Five Grammar FlubsTranslation FlubsGrammar-Check, Spell-Check, and Human-CheckConclusionResources

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

• AcknowledgmentsIntroductionPart One Sharing Information: The Whys and HowsChapter 1: Your MessageMedia ChoicesInternal AnnouncementsExternal AnnouncementsPromotional Writing BasicsE-Mail BasicsBlogging, Facebooking, Twittering . . .Words Are ForeverWhat Works for You?Chapter 2: StyleTarget Your AudiencePinpoint Your MessageGet the Phrase Out!Image MattersWhat’s Your Style?Part Two The Perfect PhraseChapter 3: Company NewsNewslettersPress ReleasesNew Customer Service InitiativesNew ProductsNew ServicesAnnouncements to InvestorsChapter 4: Customer Care and EventsNew Online FeaturesSpecial SalesContestsEvent Announcements and InvitationsConferencesFree ConsultationsOnline Feedback ForumsProduct RecallsChapter 5: Announcing Transitions to the PublicRenovationsClosing / Moving / Adding LocationsNew ManagementNew PartnersMergers and AcquisitionsChapter 6: Internal Announcements to Inform and InspireMessage of the Day / Week / MonthInternal NewslettersEncouraging WellnessCompany IncentivesCongratulations to the TeamTraining OpportunitiesConferences and ExposCompany EventsChapter 7: Other Important Internal AnnouncementsRestructuring / ReorganizationChanges in PolicyCyberspace PoliciesRaising Morale in Tough TimesLayoffsWorkplace SafetyPerformance Reviews and FeedbackCustomer Service RemindersChapter 8: Personnel AnnouncementsNow HiringNew ManagementNew Team MembersPromotionsChapter 9: Reaching OutOpinion PollsLinks and Affiliate ProgramsWorking TogetherParticipating in Your CommunitySeeking TestimonialsChapter 10: Purpose-Specific NonprofitMembership DrivesFund-Raising / Requests for DonationsRequests for VolunteersEngaging the “Next Generation”Great Voices to InspireChapter 11: Thank You!Thank You for Your BusinessThank You for Your DedicationThank You for Your DonationThank You for ReferralsPart Three Writing Your Perfect PhrasesChapter 12: Your Perfect PhrasesHave You Made Some Perfect Notes?What Makes a Phrase Perfect?A Perfect BrainstormA Perfect BuddySix More Perfect Phrase TipsPerfect!Chapter 13: Write On!Six Steps to Good WritingPerfect StructureThe Top Five Grammar FlubsTranslation FlubsGrammar-Check, Spell-Check, and Human-CheckConclusionResources