Boo Hoo

A Dot.Com Story from Concept to Catastrophe

AvCharles Drazin,Erik Portanger

Häftad, Engelska, 2002

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Beskrivning

boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes.

Produktinformation

Utgivningsdatum:2002-06-06
Mått:128 x 198 x 26 mm
Vikt:295 g
Format:Häftad
Språk:Engelska
Antal sidor:416
Förlag:Cornerstone
ISBN:9780099418375
Utmärkelser:Short-listed for WH Smith Book Awards (Business) 2002

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Mer om författaren

Ernst Malmsten: born in Sweden and knew Kajsa in kindergarten. He met her again outside a Paris nightclub in 1992. The two of them made millions by selling their first internet venture, bokus.com, to Bertelsmann (bol.com). Kajsa Leander: also born in Sweden, and 'discovered' by the famous Elite modelling agency. She modelled for two years at all the major catwalk shows, and made all the covers of the top magazines including Elle and Vogue. Erik Portanger has been staff reporter at the Wall Street Journal for 18 months and has been a journalist for over 10 years. Before working for the WSJ, he was a senior correspondent for the AP Dow Jones News Service for 5 years.

Recensioner i media

Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster.