...offers practical guidance and includes chapters on development, licensing and marketing of drugs, as well as research about how doctors choose the drugs they prescribe.

• Preface ; An introduction to prescribing in primary care: attempts to influence prescribing in the UK ; National and international patterns of drug use ; The development of new drugs ; The licensing and marketing of drugs ; How doctors choose drugs ; Approaches to rational prescribing ; Health economics and prescribing ; Impact of the UK health care reforms on prescribing ; Responding to changing health care systems: adapting prescribing in the new NHS ; Non-prescription or over-the-counter medicines and the role of the pharmacist ; Prescribing a complementary therapy: an introduction to homeopathy ; The future of prescribing in primary care ; Index

...offers practical guidance and includes chapters on development, licensing and marketing of drugs, as well as research about how doctors choose the drugs they prescribe.

• Preface ; An introduction to prescribing in primary care: attempts to influence prescribing in the UK ; National and international patterns of drug use ; The development of new drugs ; The licensing and marketing of drugs ; How doctors choose drugs ; Approaches to rational prescribing ; Health economics and prescribing ; Impact of the UK health care reforms on prescribing ; Responding to changing health care systems: adapting prescribing in the new NHS ; Non-prescription or over-the-counter medicines and the role of the pharmacist ; Prescribing a complementary therapy: an introduction to homeopathy ; The future of prescribing in primary care ; Index

...offers practical guidance and includes chapters on development, licensing and marketing of drugs, as well as research about how doctors choose the drugs they prescribe.

• Preface ; An introduction to prescribing in primary care: attempts to influence prescribing in the UK ; National and international patterns of drug use ; The development of new drugs ; The licensing and marketing of drugs ; How doctors choose drugs ; Approaches to rational prescribing ; Health economics and prescribing ; Impact of the UK health care reforms on prescribing ; Responding to changing health care systems: adapting prescribing in the new NHS ; Non-prescription or over-the-counter medicines and the role of the pharmacist ; Prescribing a complementary therapy: an introduction to homeopathy ; The future of prescribing in primary care ; Index