Inbunden, Engelska, 2006
Service is Front Stage
Av J. Teboul
568 kr
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Beskrivning
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Produktinformation
- Utgivningsdatum: 2006-09-29
- Mått: 152 x 229 x 19 mm
- Vikt: 411 g
- Format: Inbunden
- Språk: Engelska
- Serie: INSEAD Business Press
- Antal sidor: 172
- Upplaga: 2006
- Förlag: Palgrave Macmillan
- ISBN: 9780230006607
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