Marketing Competences and Strategic Flexibility in China

Inbunden, Engelska, 2006

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Beskrivning

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Produktinformation

Utgivningsdatum:2006-12-01
Mått:140 x 216 x 20 mm
Vikt:456 g
Format:Inbunden
Språk:Engelska
Antal sidor:261
Upplaga:2007
Förlag:Palgrave Macmillan
ISBN:9780230013506

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.

Innehållsförteckning

Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion