Future of Decision Making

ROGER SCHANK is the Executive Director and Founder of Engines for Education, Inc. as well as the Chairman and CEO of Socratic Arts, Inc.   DIMITRIS LYRAS is the Founder of Ulysses-Systems, a leader in maritime industry management software.   ELLIOT SOLOWAY is the Arthur F. Thurnau Professor at the University of Michigan, USA and Principal Investigator for the Centre for Learning Technologies in Urban Schools.

"As the world gets more complex and demanding, fast-paced decision-making becomes the difference between success or obsolescence. A new software design concept to facilitate our decision-making may be the next 'big thing'. The authors present a compelling argument and case history to support an assertion that the next "big thing" has already arrived." - Richard Sheridan, CEO, Menlo Innovations "There are many books on business decision making, and some are reasonably good; however, no other book matches this one in breadth of vision and will be uniquely valuable to organizations that live or die on the quality of the time-constrained, high-stakes decisions they must make." - Professor Ray Bareiss, Director of Educational Programs, Carnegie-Mellon University/Silicon Valley "The authors start from some essential truths about cognition. By combining them with a solid grasp of business realities and software possibilities they are able to describe a realistic future in which machines promote the sharing of human wisdom." - Eric Domeshek, AI Project Manager, Stottler Henke Associates, Inc. "These authors have converged to produce a forward-looking book that is as un-hidebound as the methods they are preaching." - William K. Purves, Professor Emeritus of Biology, Harvey Mudd College "Decision making is complex, and Dimitris Lyras has led the way in creating software that represents a quantum leap in how shipping companies make tough decisions." - Lawrence Howell CEO of EFG International AG "Roger Schank is the right person with the right skills to talk about decision making, about how the mind works and how to develop new technologies to make it work better." - Sebastian Barajas Caseny Founder, LearningWorks "In The Future of Decision-Making, the authors demonstrate how the combination of cutting edge software and cognitive science can help managers make truly effective choices in every aspect of their business lives." - Robert Pasick, Ph.D., Author of Balanced Leadership in Unbalanced Times "Roger Schank has been pushing the edge of cognitive science for many years. As a co-founder of the Cognitive Science Society and a pioneer and visionary in the field, his concepts change the way organizations think about the choices they face." - Arthur Stern, CEO, Global Prime

• Introduction PART I: A NEW DECISION-MAKING MODEL Don't Follow the Rules, But Do Embrace Case-based Reasoning Why It Matters: Greater Profit through Better Choices Software Based on the Science of Decision-Making: Tools Organizations Can Use PART II: THE SOFTWARE ARGUMENT Identify and Design around the Pain Points Gather and Index the Right Stories and Expertise The Prototype PART III: IMPLEMENTATION: PROBLEMS AND POSSIBILITIES The Human Factor: Reflect the Particular Cognitive and Emotional Responses of Users Emphasize Cause-and-Effect over Precision Analysis Obstacles and Opportunities