Virginia Woolf and the Literary Marketplace

JEANNE DUBINO Professor of English at Appalachian State University, USA.

"This inspiring new collection brings sharply into focus the consummate skill, astute expertise, and canny know-how with which Woolf negotiated, critiqued, and made use of the literary marketplace, maintaining both her 'brand' and her distance. Injecting renewed energy into this fascinating area of Woolf studies, these essays explore Woolf's unique position as writer, reviewer, and publisher, and set into productive dialogue the complex and contradictory impulses at work in her multifaceted engagement with the fluctuations of a varied and shifting economic context." - Kathryn Simpson, Senior Lecturer, University of Birmingham and author of Gifts, Markets, and Economies of Desire in Virginia Woolf "Virginia Woolf and the Literary Marketplace vividly presents a Woolf we've only infrequently glimpsed until now: one with printer's ink all over her hands. Dubino has assembled an impressive and diverse group of writers who, together, sketch for us a portrait of the artist as willing and savvy marketer. Woolf's writing and reputation will forever look different as a result." - Kevin J. H. Dettmar, Pomona College and Editor of the Oxford University Press Modernist Literature & Culture book series and General Editor of the Longman Anthology of British Literature "Virginia Woolf is the lens through which these essays survey a rich cultural landscape, taking in periodical studies, translation, the economics and ideology of editing, entrepreneurship and marketing, the culture of censorship, and many other topics that will stimulate new conversations within modernist studies about the intersections of art and commerce. This is a fascinating and wide-ranging collection that will be of interest to anyone in modernist studies." - Mark Hussey, Professor of English, Pace University and General Editor, Harcourt Annotated Edition of the Works of Virginia Woolf

• Introduction PART I: WOOLF'S ENGAGEMENT WITH THE MARKETPLACE  Reading, Taking Notes, and Writing: Virginia Stephen's Reviewing Practice; B.R.Daugherty Accessing Woolf: From Book to Reader - Virginia Woolf's Roles in Hogarth Press Distribution; E.Gordon Circulating Ideas and Selling Periodicals: Leonard Woolf, the Nation and Athenaeum , and Topical Debate; E.Dickens Woolf's Editorial Self-Censorship and Risk-Taking in Jacob's Room ; V.Neverow Between Writing and Truth: Woolf's Positive Nihilism; J.McVicker PART II: WOOLF'S RELATIONSHIP TO THE MARKETPLACE  How to Strike a Contemporary: Mansfield and Woolf on the Market; K.Macnamara Something of a Firebrand: Virginia Woolf and the Literary Reputation of Emily Brontë; H.Bean Virginia Woolf and Gertrude: Commerce, Bestsellers, and the Jew; K.Leick PART III: WOOLF'S MARKETPLACE  Middles and Middlebrows: Virginia Woolf and the Market of the Familiar Essay; C.Pollentier Woolf Studies and Periodical Studies; P.Collier The 'Keystone Public' andVirginia Woolf: A Room of One's Own , Time and Tide, and Cultural Hierarchies; M.Sullivan 'Murdering an Aunt or two': Textual Practice and Narrative Form in Virginia Woolf's Metropolitan Market; J.Young PART IV: MARKETING WOOLF The Grand Lady of Literature: Virginia Woolf in Italian Literary Periodicals under Fascism; E.Bolchi Virginia Woolf, Orlando , Milan, Mondadori, 1933; S.Villa Virginia Woolf and The Bookman ; Y.Uchida Don't Judge a Cover by Its Woolf: Book Cover Images and the Marketing of Virginia Woolf's Work; J-R.Falcetta