SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.

'...an important and useful addition to public relations collections...' - Reference Reviews

• 300-400 concepts and terms, organized alphabetically.

SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.

'...an important and useful addition to public relations collections...' - Reference Reviews

• 300-400 concepts and terms, organized alphabetically.