Researching Business and Management

Harvey Maylor is an Associate Fellow at the Saïd Business School, University of Oxford, and a Visiting Fellow at Cranfi eld University, UK. He was previously Director of the International Centre for Programme Management at Cranfi eld. He has taught postgraduate programmes in project management and research methods at University of Bath, Warwick Business School, Cranfi eld and Copenhagen Business Schools, NIMBAS in Holland and Germany, and Kasetsart University, Thailand.Kate Blackmon is an Associate Professor of Operations Management at the Saïd Business School and a Tutor and Fellow in Management Studies at Merton College, the University of Oxford. Her teaching includes research methods on the MSc in Major Programme Management. She has also held academic positions at the University of Bath, London Business School, and IMD (Lausanne).Martina Huemann is a Professor at the WU Vienna University of Economics and Business. She heads the Project Management Group in the Department of Strategy and Innovation and is the Academic Director of the Professional MBA Program: Project Management.

• PART I: DEFINING YOUR RESEARCH1. What is Business and Management Research? An Introduction to the Research Process2. What Should I Study? Generating and Clarifying Ideas for your Research Project3. How Do I Find Information? Using Knowledge ResourcesPART II: DESIGNING YOUR RESEARCH4. What is my Research Approach? From Research Philosophy to Research Design5. How Do I Do Quantitative Research?6. How Do I Do Qualitative Research?7. How Do I Do Case Study Research?8. How Do I Make Sure My Research is Ethical?PART III: DOING YOUR RESEARCH9. Doing Field Research: Practical and Ethical Considerations for Conducting Research10. Analysing Quantitative Data: Using Simple Statistics11. Advanced Quantitative Analysis: Multivariate Analysis12. Analysing Qualitative Data: Interpreting Interview and Observational DataPART IV: DESCRIBING YOUR RESEARCH13. Answering Your Research Questions: Interpreting Your Findings and Making Recommendations14. Describing Your Research: Writing Up Your Project Report15. Closing the Loop: Reflecting On and Learning From Your Research.