RUTH WANDHÖFER is well known in the payments industry for her in-depth knowledge of the regulatory, market and competitive landscape in Europe and in particular as one of the foremost authorities on SEPA and the PSD. She is responsible for Market Policy and Strategy within the EMEA Global Transaction Services business of Citi and holds a number of senior external positions in the industry.

'I very much welcome this timely and informative contribution to the debate on the integration of the Euro payments market.' Gertrude Tumpel-Gugerell, Member of the European Central Bank's Executive Board 'We are at a critical point in the evolution of the European payments landscape. This book comes at the right time to address the key strategic issues for the payments industry in Europe and in a broader global context.' Gerard Hartsink, Chair of the European Payments Council 'Hugely informative. I would recommend it as an essential read for those outside Europe pursuing their own payment integration initiatives as well as for those of us who are experiencing the EU integration challenge first hand.' Sean Fitzgerald, CEO Sentenial

• List of Tables List of Figures Foreword by Gertrude Tumpel-Gugerell About the Author Acknowledgements Glossary Title I – The Opening Act: The beginning of the end … or just the end of the beginning? Title II – EU Financial Regulation Explained: The Powers and the Pitfalls Title III – SEPA: A reaction to EU Regulatory Activism: A New Hope Title IV – PSD – a Parallel Universe to SEPA: The Odyssey from the First Beginnings to the Final Text Title V – From Publication to Transposition - The Directive Dilemma: The Road to Nowhere Title VI – SEPA: From Design to Launch: Finding Your Way through the SEPA Jungle Title VII – Postlude: The Future for European Payments in a Global Context Conclusions Useful Websites Notes Index

RUTH WANDHÖFER is well known in the payments industry for her in-depth knowledge of the regulatory, market and competitive landscape in Europe and in particular as one of the foremost authorities on SEPA and the PSD. She is responsible for Market Policy and Strategy within the EMEA Global Transaction Services business of Citi and holds a number of senior external positions in the industry.

'I very much welcome this timely and informative contribution to the debate on the integration of the Euro payments market.' Gertrude Tumpel-Gugerell, Member of the European Central Bank's Executive Board 'We are at a critical point in the evolution of the European payments landscape. This book comes at the right time to address the key strategic issues for the payments industry in Europe and in a broader global context.' Gerard Hartsink, Chair of the European Payments Council 'Hugely informative. I would recommend it as an essential read for those outside Europe pursuing their own payment integration initiatives as well as for those of us who are experiencing the EU integration challenge first hand.' Sean Fitzgerald, CEO Sentenial

• List of Tables List of Figures Foreword by Gertrude Tumpel-Gugerell About the Author Acknowledgements Glossary Title I – The Opening Act: The beginning of the end … or just the end of the beginning? Title II – EU Financial Regulation Explained: The Powers and the Pitfalls Title III – SEPA: A reaction to EU Regulatory Activism: A New Hope Title IV – PSD – a Parallel Universe to SEPA: The Odyssey from the First Beginnings to the Final Text Title V – From Publication to Transposition - The Directive Dilemma: The Road to Nowhere Title VI – SEPA: From Design to Launch: Finding Your Way through the SEPA Jungle Title VII – Postlude: The Future for European Payments in a Global Context Conclusions Useful Websites Notes Index