Strategic Management

AvH. Ansoff

Inbunden, Engelska, 2007

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Inbunden

1 854 kr

Beskrivning

This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.

Produktinformation

Utgivningsdatum:2007-05-11
Mått:140 x 216 x 20 mm
Vikt:474 g
Format:Inbunden
Språk:Engelska
Antal sidor:251
Upplaga:2007
Förlag:Palgrave Macmillan
ISBN:9780230525481

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Mer om författaren

H. IGOR ANSOFF (1918-2002) was an applied mathematician and business manager. He is well known as the pioneer and father of Strategic Management Ansoff studied at Brown University, where he received his Doctorate. He joined UCLA in the Senior Executive Program. Ansoff was a distinguished professor at United States International University (now Alliant International University) for 17 years, where his work in strategic management research is still continued by several institutes. During his career he consulted with many multinational corporations including Philips, General Electric, Gulf, IB

Innehållsförteckning

Introduction; G-I.Nakamura Memorial Article; R.Ansoff Introduction The Overall Framework The Environment in a Historical Perspective Model of Budgeting Behavior Model of Environmental Turbulence Strategic Capability Power Aspirations and Culture Strategic Leadership Model of Strategic Choice Transition Behavior Model of Transition Behavior The Basic Axioms References Index