E-bok, 2006
Service is Front Stage
Positioning Services for Value Advantage
Av J. Teboul
595 kr
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Beskrivning
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Produktinformation
- Utgivningsdatum: 2006-09-29
- Antal sidor: 176
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9780230579477
- Förlag: Palgrave Macmillan
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