E-bok, Engelska, 2006
Marking Enterprise
Av Charles Waldman, Jean-Claude Thoenig
803 kr
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Beskrivning
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
Produktinformation
- Utgivningsdatum: 2006-10-12
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9780230579484
- Förlag: Palgrave Macmillan UK
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