From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing€ Marketing to Boomers and Latinos€ Online marketing€ Targeted-but-affordable direct mail€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)€ Practical, do-it-yourself distribution strategies€ Analysis of business segments and trends, and much more.