WALTER F. SCANLON is a management consultant with fifteen years experience in the fields of chemical dependency treatment, employee assistance programming, and marketing. He is published widely in the areas of marketing health care services, employee assistance programming, public relations, chemical dependency treatment, and wrote the first edition of this book. Mr. Scanlon holds a Master of Business Administration (MBA), is a Certified Employee Assistance Professional (CEAP) and a Credentialed Addiction Counselor (CAC).

• Preface The Scope and Cost of Chemical Dependency Chemical Dependency: The Person, the Definition, the History The Employer Response to Chemical Dependency: A Historical View The Government Response: Drug-Free Workplace Legislation EAP Practice and Process Managed Health Care Versus Managed Health Costs EAP Cost Benefits and Considerations Marketing the EAP: Employees Who Refer Themselves Marketing Treatment: The Business of Recovery The Standards and the Structure Creating a Climate for EAP Utilization Unions, Managements, and Joint Programs Testing for Drugs: A Nebulous Solution The Corporate Culture EAPs Make Corporate Sense Legal Considerations and Implications External Employee Assistance Programs Summing It Up and Sorting It Out Index

WALTER F. SCANLON is a management consultant with fifteen years experience in the fields of chemical dependency treatment, employee assistance programming, and marketing. He is published widely in the areas of marketing health care services, employee assistance programming, public relations, chemical dependency treatment, and wrote the first edition of this book. Mr. Scanlon holds a Master of Business Administration (MBA), is a Certified Employee Assistance Professional (CEAP) and a Credentialed Addiction Counselor (CAC).

• Preface The Scope and Cost of Chemical Dependency Chemical Dependency: The Person, the Definition, the History The Employer Response to Chemical Dependency: A Historical View The Government Response: Drug-Free Workplace Legislation EAP Practice and Process Managed Health Care Versus Managed Health Costs EAP Cost Benefits and Considerations Marketing the EAP: Employees Who Refer Themselves Marketing Treatment: The Business of Recovery The Standards and the Structure Creating a Climate for EAP Utilization Unions, Managements, and Joint Programs Testing for Drugs: A Nebulous Solution The Corporate Culture EAPs Make Corporate Sense Legal Considerations and Implications External Employee Assistance Programs Summing It Up and Sorting It Out Index

WALTER F. SCANLON is a management consultant with fifteen years experience in the fields of chemical dependency treatment, employee assistance programming, and marketing. He is published widely in the areas of marketing health care services, employee assistance programming, public relations, chemical dependency treatment, and wrote the first edition of this book. Mr. Scanlon holds a Master of Business Administration (MBA), is a Certified Employee Assistance Professional (CEAP) and a Credentialed Addiction Counselor (CAC).

• Preface The Scope and Cost of Chemical Dependency Chemical Dependency: The Person, the Definition, the History The Employer Response to Chemical Dependency: A Historical View The Government Response: Drug-Free Workplace Legislation EAP Practice and Process Managed Health Care Versus Managed Health Costs EAP Cost Benefits and Considerations Marketing the EAP: Employees Who Refer Themselves Marketing Treatment: The Business of Recovery The Standards and the Structure Creating a Climate for EAP Utilization Unions, Managements, and Joint Programs Testing for Drugs: A Nebulous Solution The Corporate Culture EAPs Make Corporate Sense Legal Considerations and Implications External Employee Assistance Programs Summing It Up and Sorting It Out Index