Bokus
Daniel C. Esty, Andrew S. Winston - Green to Gold, Inbunden

Inbunden, Engelska, 2006

Green to Gold

How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Av Daniel C. Esty, Andrew S. Winston

280 kr

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Beskrivning
A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls  Winner of the 2007 National Best Books Award in the Business: Management and Leadership category  An (800) CEO-READ best-seller and top 25 business book for corporate America  This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors’ rich experience with forward-thinking companies around the world, Green to Gold demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success—establishing an eco-advantage in the marketplace.  Green to Gold is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for sustainability. While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions.  With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution—not legalisms, platitudes, and abstractions—Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.
Produktinformation
  • Utgivningsdatum: 2006-10-01
  • Mått: 156 x 235 x 32 mm
  • Vikt: 816 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 384
  • Förlag: Yale University Press
  • ISBN: 9780300119978
  • Utmärkelser: Runner-up for IndieFab awards (Business/Finance) 2006
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Mer om författaren

Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environmental and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. Andrew S. Winston is director of the Corporate Environmental Strategy Project at Yale’s Environment School. He has advised companies on corporate strategy while at Boston Consulting Group and has held management positions in strategy and marketing at such leading media companies as Time Warner and Viacom.

Recensioner i media

“A manual on how to turn your company into an eco-success, catching the current wave of consumer and government interest in saving the world from environmental catastrophe.”—Fiona Harvey, Financial TimesSelected as a “Top 25 Business Book: What Corporate America Is Reading,” by (800) CEO-READSelected one of the best business books of 2006 by Soundview Executive Book SummariesSelected as a 2007 “Outstanding” book by AAUP University Press Books for Public and Secondary School LibrariesWinner of the Bronze ForeWord Magazine Book of the Year Award in Business & EconomyFinalist for the 2007 Terry Book Award given by the Academy of Management“The future of our country and our children’s world depends on getting society on a sustainable track with regard to both energy needs and environmental requirements. It is up to corporate leaders to meet this challenge, and Green to Gold blazes a trail for businesses of all kinds to follow.”—Michael Morris, CEO, American Electric Power“Environmental issues and community concerns are increasingly part of the core business model and day-to-day operations of many companies. Green to Gold provides cutting-edge guidance for executives on how to execute this agenda—and gain an ‘eco-advantage.’”—Antony Burgmans, chairman, Unilever“Every business, big or small, in manufacturing or services, faces environmental risks and opportunities. Esty and Winston show how companies have benefited from taking these challenges as strategic opportunities, but they also detail why corporate environmental initiatives often fall flat. There are important lessons to be learned from both the successes and the failures.”—Bertrand Collomb, chairman, Lafarge“Environment and sustainability issues have become an important focus in business generally and in the financial world in particular. Green to Gold is rich with both big-picture thinking and practical ‘how-to’ suggestions that will help bankers, analysts, fund managers, and investors stay on top of the ‘green wave.’”—Larry Linden, advisory director, Goldman Sachs“Esty and Winston have produced a compelling blueprint for how companies can address critical environmental problems, from climate change to water, and improve their performance, gain competitive advantage, make more money, and win friends.”—William K. Reilly, founding partner, Aqua International Partners, and former administrator, US Environmental Protection Agency

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