"Deftly and compassionately captures [Ben''s] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
A former CEO of Ben & Jerry''s tells how two ''60s holdovers built a single ice cream store into one of America''s hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider''s account of Ben & Jerry''s ice cream empire.
