Managing Enterprise Content: A Unified Content Strategy (häftad)
Fler böcker inom
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
384
Utgivningsdatum
2012-03-06
Upplaga
2
Förlag
NEW RIDERS PUBLISHING
Medarbetare
Cooper, Charles
Illustrationer
illustrations
Dimensioner
226 x 178 x 23 mm
Vikt
681 g
Antal komponenter
1
ISBN
9780321815361

Du kanske gillar

Managing Enterprise Content: A Unified Content Strategy (häftad)

Managing Enterprise Content: A Unified Content Strategy

av Ann Rockley, Charles Cooper
Häftad Engelska, 2012-03-06
459
Köp
Spara som favorit
Skickas inom 5-8 vardagar.
Gratis frakt inom Sverige över 159 kr för privatpersoner.
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategya repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:
  • Determine business requirements
  • Build your vision
  • Design content that adapts to any device
  • Develop content models, metadata, and workflow
  • Put content governance in place
  • Adapt to new and changed roles
  • Identify tools requirements
With this book youll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Visa hela texten

Passar bra ihop

  1. Managing Enterprise Content: A Unified Content Strategy
  2. +
  3. A World Without Email

De som köpt den här boken har ofta också köpt A World Without Email av Cal Newport (häftad).

Köp båda 2 för 635 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Övrig information

Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices. Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.

Innehållsförteckning

Section 1: The basis of a unified content strategy
Chapter 1: Content: The lifebood of an organization
Chapter 2: Intelligent content

Section 2: Where does a unified content strategy fit
Chapter 3: Enterprise content: Web and beyond
Chapter 4: Publishing
Chapter 5: Product content
Chapter 6: Learning materials

Section 3: Performing a substantive audit: Determining business requirements
Chapter 7: What does your customer really need?
Chapter 8: Where does it really hurt?
Chapter 9: Analyzing the content lifecycle
Chapter 10: Performing a content audit
Chapter 11: Envisioning your unified content strategy and lifecycle

Section 4: Developing a unified content strategy
Chapter 12: Content modeling: Adaptive content design
Chapter 13: Reuse strategy
Chapter 14 Designing workflow
Chapter 15 Designing metadata
Chapter 16: It's all about the content
Chapter 17 Change management and governance

Section 5: Supporting  your unified content strategy
Chapter 18: Changing roles
Chapter 19: The role of XML
Chapter 20: The role of content management

Section 6 Resources
Glossary
Bibliography
A: Checklist for implementing a unified content strategy
Index