Bob Strong is University Foundation Professor of Investment Education and Professor of Finance at the University of Maine. He holds a Bachelor of Science degree in engineering from the United States Military Academy at West Point, a Master of Science degree in business administration from Boston University, and a PhD in finance from Penn State University. He has also been a visiting professor of finance at Maine Maritime Academy and at Harvard University, where he was Deputy Director of the Summer Economics Program from 1997–1999. He is a Chartered Financial Analyst. Dr. Strong has consulted on risk management and asset valuation for organizations such as Eastern Maine Healthcare, Bangor Hydro Electric Company, Maine Public Service Company, Energy Atlantic, the Maine State Police, the Maine Forest Service, Irving Oil, James W. Sewall Company, and Texas Instruments. He has been a conference speaker for the Chicago Board Options Exchange, the Chicago Board of Trade, and the American Stock Exchange. His current research interests center on investor asset allocation. In addition to four successful textbooks, he has published in journals ranging from the JOURNAL OF FINANCE and THE JOURNAL OF PORTFOLIO MANAGEMENT to the trade journals PENSIONS & INVESTMENTS and FUTURES.

1. The Concept of Investing. 2. Understanding Risk and Return. 3. The Marketplace. Appendix: Statement of the Standards of Professional Conduct. 4. Bond Fundamentals. 5. Common Stock. 6. Market Mechanics. 7. Fundamental Stock Analysis. 8. Valuation Tools. 9. Technical Analysis. 10. Market Efficiency. 11. Behavioral Finance. 12. Gathering Investment Information. 13. Market Indexes. 14. Convertible Securities. 15. Investing Internationally. 16. Why Diversification? Appendix: Arbitrage Pricing Theory. 17. The Role of Derivative Assets. Appendix: Option Pricing. 18. Managing the Equity Portfolio. Appendix: Index Overwriting. 19. Managing the Fixed Income Portfolio. 20. Mortgage-Backed Securities. 21. Investment Companies. Appendix: Tax Considerations. 22. Performance Measurement and Presentation. 23. Contemporary Issues.

• 1. The Concept of Investing.2. Understanding Risk and Return.3. The Marketplace.Appendix: Statement of the Standards of Professional Conduct.4. Bond Fundamentals.5. Common Stock.6. Market Mechanics.7. Fundamental Stock Analysis.8. Valuation Tools.9. Technical Analysis.10. Market Efficiency.11. Behavioral Finance.12. Gathering Investment Information.13. Market Indexes.14. Convertible Securities.15. Investing Internationally.16. Why Diversification? Appendix: Arbitrage Pricing Theory.17. The Role of Derivative Assets.Appendix: Option Pricing.18. Managing the Equity Portfolio.Appendix: Index Overwriting.19. Managing the Fixed Income Portfolio.20. Mortgage-Backed Securities.21. Investment Companies.Appendix: Tax Considerations.22. Performance Measurement and Presentation.23. Contemporary Issues.

Bob Strong is University Foundation Professor of Investment Education and Professor of Finance at the University of Maine. He holds a Bachelor of Science degree in engineering from the United States Military Academy at West Point, a Master of Science degree in business administration from Boston University, and a PhD in finance from Penn State University. He has also been a visiting professor of finance at Maine Maritime Academy and at Harvard University, where he was Deputy Director of the Summer Economics Program from 1997–1999. He is a Chartered Financial Analyst. Dr. Strong has consulted on risk management and asset valuation for organizations such as Eastern Maine Healthcare, Bangor Hydro Electric Company, Maine Public Service Company, Energy Atlantic, the Maine State Police, the Maine Forest Service, Irving Oil, James W. Sewall Company, and Texas Instruments. He has been a conference speaker for the Chicago Board Options Exchange, the Chicago Board of Trade, and the American Stock Exchange. His current research interests center on investor asset allocation. In addition to four successful textbooks, he has published in journals ranging from the JOURNAL OF FINANCE and THE JOURNAL OF PORTFOLIO MANAGEMENT to the trade journals PENSIONS & INVESTMENTS and FUTURES.

1. The Concept of Investing. 2. Understanding Risk and Return. 3. The Marketplace. Appendix: Statement of the Standards of Professional Conduct. 4. Bond Fundamentals. 5. Common Stock. 6. Market Mechanics. 7. Fundamental Stock Analysis. 8. Valuation Tools. 9. Technical Analysis. 10. Market Efficiency. 11. Behavioral Finance. 12. Gathering Investment Information. 13. Market Indexes. 14. Convertible Securities. 15. Investing Internationally. 16. Why Diversification? Appendix: Arbitrage Pricing Theory. 17. The Role of Derivative Assets. Appendix: Option Pricing. 18. Managing the Equity Portfolio. Appendix: Index Overwriting. 19. Managing the Fixed Income Portfolio. 20. Mortgage-Backed Securities. 21. Investment Companies. Appendix: Tax Considerations. 22. Performance Measurement and Presentation. 23. Contemporary Issues.

• 1. The Concept of Investing.2. Understanding Risk and Return.3. The Marketplace.Appendix: Statement of the Standards of Professional Conduct.4. Bond Fundamentals.5. Common Stock.6. Market Mechanics.7. Fundamental Stock Analysis.8. Valuation Tools.9. Technical Analysis.10. Market Efficiency.11. Behavioral Finance.12. Gathering Investment Information.13. Market Indexes.14. Convertible Securities.15. Investing Internationally.16. Why Diversification? Appendix: Arbitrage Pricing Theory.17. The Role of Derivative Assets.Appendix: Option Pricing.18. Managing the Equity Portfolio.Appendix: Index Overwriting.19. Managing the Fixed Income Portfolio.20. Mortgage-Backed Securities.21. Investment Companies.Appendix: Tax Considerations.22. Performance Measurement and Presentation.23. Contemporary Issues.

Bob Strong is University Foundation Professor of Investment Education and Professor of Finance at the University of Maine. He holds a Bachelor of Science degree in engineering from the United States Military Academy at West Point, a Master of Science degree in business administration from Boston University, and a PhD in finance from Penn State University. He has also been a visiting professor of finance at Maine Maritime Academy and at Harvard University, where he was Deputy Director of the Summer Economics Program from 1997–1999. He is a Chartered Financial Analyst. Dr. Strong has consulted on risk management and asset valuation for organizations such as Eastern Maine Healthcare, Bangor Hydro Electric Company, Maine Public Service Company, Energy Atlantic, the Maine State Police, the Maine Forest Service, Irving Oil, James W. Sewall Company, and Texas Instruments. He has been a conference speaker for the Chicago Board Options Exchange, the Chicago Board of Trade, and the American Stock Exchange. His current research interests center on investor asset allocation. In addition to four successful textbooks, he has published in journals ranging from the JOURNAL OF FINANCE and THE JOURNAL OF PORTFOLIO MANAGEMENT to the trade journals PENSIONS & INVESTMENTS and FUTURES.

1. The Concept of Investing. 2. Understanding Risk and Return. 3. The Marketplace. Appendix: Statement of the Standards of Professional Conduct. 4. Bond Fundamentals. 5. Common Stock. 6. Market Mechanics. 7. Fundamental Stock Analysis. 8. Valuation Tools. 9. Technical Analysis. 10. Market Efficiency. 11. Behavioral Finance. 12. Gathering Investment Information. 13. Market Indexes. 14. Convertible Securities. 15. Investing Internationally. 16. Why Diversification? Appendix: Arbitrage Pricing Theory. 17. The Role of Derivative Assets. Appendix: Option Pricing. 18. Managing the Equity Portfolio. Appendix: Index Overwriting. 19. Managing the Fixed Income Portfolio. 20. Mortgage-Backed Securities. 21. Investment Companies. Appendix: Tax Considerations. 22. Performance Measurement and Presentation. 23. Contemporary Issues.

• 1. The Concept of Investing.2. Understanding Risk and Return.3. The Marketplace.Appendix: Statement of the Standards of Professional Conduct.4. Bond Fundamentals.5. Common Stock.6. Market Mechanics.7. Fundamental Stock Analysis.8. Valuation Tools.9. Technical Analysis.10. Market Efficiency.11. Behavioral Finance.12. Gathering Investment Information.13. Market Indexes.14. Convertible Securities.15. Investing Internationally.16. Why Diversification? Appendix: Arbitrage Pricing Theory.17. The Role of Derivative Assets.Appendix: Option Pricing.18. Managing the Equity Portfolio.Appendix: Index Overwriting.19. Managing the Fixed Income Portfolio.20. Mortgage-Backed Securities.21. Investment Companies.Appendix: Tax Considerations.22. Performance Measurement and Presentation.23. Contemporary Issues.