After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.
TIM HANNAGAN is an Educational Consultant and a writer.
Innehållsförteckning
What is Marketing?Marketing in the Non-Profit SectorThe Marketing Plan in a Non-Profit OrganisationMarketing ResearchCollecting Marketing InformationThe Marketing AuditThe Marketing Mix in Non-ProfitOrganisations Products and Services in Non-Profit OrganisationsPrice in Non-Profit OrganisationsPlace in Non-Profit OrganisationsPromotion in Non-Profit OrganisationsThe Control of Marketing in Non-Profit OrganisationsIndex.
