Marketing for the Non-Profit Sector

Häftad, Engelska, 1992

227 kr

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Beskrivning

After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.

Produktinformation

Utgivningsdatum:1992-04-08
Mått:140 x 216 x 11 mm
Vikt:245 g
Format:Häftad
Språk:Engelska
Antal sidor:190
Förlag:Bloomsbury Publishing PLC
ISBN:9780333525821

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

TIM HANNAGAN is an Educational Consultant and a writer.

Innehållsförteckning

What is Marketing?Marketing in the Non-Profit SectorThe Marketing Plan in a Non-Profit OrganisationMarketing ResearchCollecting Marketing InformationThe Marketing AuditThe Marketing Mix in Non-ProfitOrganisations Products and Services in Non-Profit OrganisationsPrice in Non-Profit OrganisationsPlace in Non-Profit OrganisationsPromotion in Non-Profit OrganisationsThe Control of Marketing in Non-Profit OrganisationsIndex.