Bokus
S. Hart, J. Murphy - Brands, Häftad

Häftad, Engelska, 1997

Brands

The New Wealth Creators

Av S. Hart, J. Murphy

559 kr

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Beskrivning
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.
Produktinformation
  • Utgivningsdatum: 1997-11-14
  • Mått: 155 x 235 x 19 mm
  • Vikt: 472 g
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 224
  • Upplaga: 1998
  • Förlag: Palgrave Macmillan
  • ISBN: 9780333659090
Utforska kategorier
Mer om författaren

ADRIAN ROOM - the Names SocietyPAMELA ROBERTSON - InterbrandCHRIS LIGHTFOOT - InterbrandRICHARD GERSTMAN - Gerstman & MeyersKATRIONA CAMPBELL - InterbrandSIMON MOTTRAM - InterbrandJANET FOGG - Markforce AssociatesVINCENT CARRATU - Carratu InternationalALEX BATCHELOR - InterbrandRAYMOND PERRIER - InterbrandANDREW TAYLOR - Executive Vice President, McDonald's UKBILL TRAGOS - Chairman CEO, TBWA InternationalJOHN MURRAY - MarsMICHAEL JARY - OC & C Strategy ConsultantsANDREW WILEMAN - OC & C Strategy ConsultantsJOE POPE - ENZADAVID CULLWICK - Ernst & YoungJO KENNELLY - Ernst & YoungANDY MILLIGAN - InterbrandDAVID ANDREW - Interbrand PacificANDREW SETH - The Added Value Company

Recensioner i media

'A good book, nicely combining history with current practice, giving a valuable perspective...not only an introductory text, but a good update for existing practitioners.' - Ann Gregory, Leeds Metropolitan University

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