Alan Clarke has twenty years’ experience in the development and application of computer-based learning. He has written extensively on the subject and is currently working for NIACE on the application of ICT to learning. He has previously been employed by the National Council for Educational Technology and the Department for Education and Employment.

'I also think that some of the chapters (especially those on Use of text, Use of colour, Use of graphics, and Screen layout) should be compulsory reading for website designers. Altogether, this book is an important contribution to the creation of good, effective learning material.' Educa, 'Lays out in an unpretentious and easily accessible way, some clear guidelines on developing e-learning materials ... I would urge anyone contemplating developing e-learning resources not to do anything before they read this book. The cost will be repaid many times in the time that will be saved and in the quality of any products which result.' Progress: The NEBS Management Magazine, ’Alan Clarke is offering general principles - and his advice is sound. His advice on the presentation of text-based learning materials is very good. Anyone following his advice will produce attractive pages. This book covers the whole of the design process - from conception to testing and evaluation. There are plenty of suggestions for scripts, templates, and storyboards, as well as tips for estimating the cost-effectiveness of what you produce. As a manual, it provides comprehensive guidance for any serious designer - or any department which is under orders to produce online learning materials.’ www.mantex.co.uk ’It’s a well written and easy to read account of all the different areas involved in the conception, design and production of interactive multimedia learning materials and experiences.’ Training Zone 'It contains a wealth of good advice grounded in Dr Clarke's extensive experience and practical research.' British Journal of Educational Technology

• 1. Interaction and Learning. 2. Communication Styles. 3. Types of Computer-Based Learning Material. 4. Assessment Methods. 5. Use of Text. 6. Use of Colour. 7. Use of Graphics. 8. Multimedia. 9. Online Learning Design. 10. Screen Layout. 11. Content. 12. Evaluation.

Alan Clarke has twenty years’ experience in the development and application of computer-based learning. He has written extensively on the subject and is currently working for NIACE on the application of ICT to learning. He has previously been employed by the National Council for Educational Technology and the Department for Education and Employment.

'I also think that some of the chapters (especially those on Use of text, Use of colour, Use of graphics, and Screen layout) should be compulsory reading for website designers. Altogether, this book is an important contribution to the creation of good, effective learning material.' Educa, 'Lays out in an unpretentious and easily accessible way, some clear guidelines on developing e-learning materials ... I would urge anyone contemplating developing e-learning resources not to do anything before they read this book. The cost will be repaid many times in the time that will be saved and in the quality of any products which result.' Progress: The NEBS Management Magazine, ’Alan Clarke is offering general principles - and his advice is sound. His advice on the presentation of text-based learning materials is very good. Anyone following his advice will produce attractive pages. This book covers the whole of the design process - from conception to testing and evaluation. There are plenty of suggestions for scripts, templates, and storyboards, as well as tips for estimating the cost-effectiveness of what you produce. As a manual, it provides comprehensive guidance for any serious designer - or any department which is under orders to produce online learning materials.’ www.mantex.co.uk ’It’s a well written and easy to read account of all the different areas involved in the conception, design and production of interactive multimedia learning materials and experiences.’ Training Zone 'It contains a wealth of good advice grounded in Dr Clarke's extensive experience and practical research.' British Journal of Educational Technology

• 1. Interaction and Learning. 2. Communication Styles. 3. Types of Computer-Based Learning Material. 4. Assessment Methods. 5. Use of Text. 6. Use of Colour. 7. Use of Graphics. 8. Multimedia. 9. Online Learning Design. 10. Screen Layout. 11. Content. 12. Evaluation.

Alan Clarke has twenty years’ experience in the development and application of computer-based learning. He has written extensively on the subject and is currently working for NIACE on the application of ICT to learning. He has previously been employed by the National Council for Educational Technology and the Department for Education and Employment.

'I also think that some of the chapters (especially those on Use of text, Use of colour, Use of graphics, and Screen layout) should be compulsory reading for website designers. Altogether, this book is an important contribution to the creation of good, effective learning material.' Educa, 'Lays out in an unpretentious and easily accessible way, some clear guidelines on developing e-learning materials ... I would urge anyone contemplating developing e-learning resources not to do anything before they read this book. The cost will be repaid many times in the time that will be saved and in the quality of any products which result.' Progress: The NEBS Management Magazine, ’Alan Clarke is offering general principles - and his advice is sound. His advice on the presentation of text-based learning materials is very good. Anyone following his advice will produce attractive pages. This book covers the whole of the design process - from conception to testing and evaluation. There are plenty of suggestions for scripts, templates, and storyboards, as well as tips for estimating the cost-effectiveness of what you produce. As a manual, it provides comprehensive guidance for any serious designer - or any department which is under orders to produce online learning materials.’ www.mantex.co.uk ’It’s a well written and easy to read account of all the different areas involved in the conception, design and production of interactive multimedia learning materials and experiences.’ Training Zone 'It contains a wealth of good advice grounded in Dr Clarke's extensive experience and practical research.' British Journal of Educational Technology

• 1. Interaction and Learning. 2. Communication Styles. 3. Types of Computer-Based Learning Material. 4. Assessment Methods. 5. Use of Text. 6. Use of Colour. 7. Use of Graphics. 8. Multimedia. 9. Online Learning Design. 10. Screen Layout. 11. Content. 12. Evaluation.