Max Heirich

• Introduction -- Understanding How We Got Here: Creating a Health-Care Industry -- First Efforts at Cost Control -- Health-Care Innovation in a Rapidly Changing World Economy -- The 1990s: Efforts at More Basic Reform in a New World Order -- Contending Strategies for Reform: Underlying Principles, Unanticiapated Consequences, and Unmet Problems -- Origins of New Health-Care Perspectives -- Holistic Health -- Prevention and Health Promotion: Industry, the Government and Foundations Innovate -- Understanding the Ecology of Health and Disease -- Reapproaching Health: Next Steps -- Reapproaching Problems of Cost -- Reapproaching Problems of Access -- In Conclusion -- Appendix: Tables