Richard W. Waterman is professor of political science at the University of Kentucky. He is co-author of The Image is Everything Presidency and Bureaucratic Dynamics.

• Public Expectations and Presidential Image; Historical Images; Personal Images; The Constant Campaign; Speaking More, Saying Less: The Pattern of Presidential Speechmaking; Presidential Image and the Media; Where Do We Go From Here?

Richard W. Waterman is professor of political science at the University of Kentucky. He is co-author of The Image is Everything Presidency and Bureaucratic Dynamics.

• Public Expectations and Presidential Image; Historical Images; Personal Images; The Constant Campaign; Speaking More, Saying Less: The Pattern of Presidential Speechmaking; Presidential Image and the Media; Where Do We Go From Here?

Richard W. Waterman is professor of political science at the University of Kentucky. He is co-author of The Image is Everything Presidency and Bureaucratic Dynamics.

• Public Expectations and Presidential Image; Historical Images; Personal Images; The Constant Campaign; Speaking More, Saying Less: The Pattern of Presidential Speechmaking; Presidential Image and the Media; Where Do We Go From Here?