Kevin Dixon is Senior Lecturer in Sports Studies, Teesside University, UK.

A Baker & Taylor Academic Essentials Title in Sports ’This is an academic book about football, written by a genuine football fan. The result is a work that is both scholarly and accessible as it charts the relationship between football fandom and consumerism and gives a voice to fans from one of the game’s heartlands - the north east of England. Recommended reading for anyone who cares, for whatever reason, about football.’ Alan Bairner, Loughborough University, UK ’One of the strengths of Consuming Football is the integration of empirical research to help explain the fluid nature of everyday consumption practices amongst football fans. The book is original, interesting, and provides a timely theoretical analysis of the demands of modern consumer life within the culture of football fandom.’ Jamie Cleland, Loughborough University, UK 'In Consuming Football in Late Modern Life, he combines empirical research with the consumption practices of football fans. ... This book considers a different perspective of fandom, describing it within the concept of consumption. In doing so, it examines how, over time, consumption has impacted the overall culture of football fandom. The author’s perspectives on the consumerism of football are insightful and intriguing, making Consuming Football in Late Modern Life a most informative and enjoyable read. ... Although scholarly in nature, Consuming Football in Late Modern Life has an interest level and engaging writing style that would appeal to a wide array of readers. ... the book would most likely be of greatest interest to sports researchers and would also serve as an excellent resource for both undergraduate and graduate level courses that attend to sport and society or the sociological impacts of sport.' Annals of Leisure Research

• Chapter 1 Introduction:; Chapter 2 Football Fandom as Consumption:; Chapter 3 Theorising Football Fandom as Consumption:; Chapter 4 Learning the Game:; Chapter 5 Consuming Corporate Values:; Chapter 6 The Routinisation of Football Consumption in Late Modern Life; Chapter 7 Conclusion;

Kevin Dixon is Senior Lecturer in Sports Studies, Teesside University, UK.

A Baker & Taylor Academic Essentials Title in Sports ’This is an academic book about football, written by a genuine football fan. The result is a work that is both scholarly and accessible as it charts the relationship between football fandom and consumerism and gives a voice to fans from one of the game’s heartlands - the north east of England. Recommended reading for anyone who cares, for whatever reason, about football.’ Alan Bairner, Loughborough University, UK ’One of the strengths of Consuming Football is the integration of empirical research to help explain the fluid nature of everyday consumption practices amongst football fans. The book is original, interesting, and provides a timely theoretical analysis of the demands of modern consumer life within the culture of football fandom.’ Jamie Cleland, Loughborough University, UK 'In Consuming Football in Late Modern Life, he combines empirical research with the consumption practices of football fans. ... This book considers a different perspective of fandom, describing it within the concept of consumption. In doing so, it examines how, over time, consumption has impacted the overall culture of football fandom. The author’s perspectives on the consumerism of football are insightful and intriguing, making Consuming Football in Late Modern Life a most informative and enjoyable read. ... Although scholarly in nature, Consuming Football in Late Modern Life has an interest level and engaging writing style that would appeal to a wide array of readers. ... the book would most likely be of greatest interest to sports researchers and would also serve as an excellent resource for both undergraduate and graduate level courses that attend to sport and society or the sociological impacts of sport.' Annals of Leisure Research

• Chapter 1 Introduction:; Chapter 2 Football Fandom as Consumption:; Chapter 3 Theorising Football Fandom as Consumption:; Chapter 4 Learning the Game:; Chapter 5 Consuming Corporate Values:; Chapter 6 The Routinisation of Football Consumption in Late Modern Life; Chapter 7 Conclusion;

Kevin Dixon is Senior Lecturer in Sports Studies, Teesside University, UK.

A Baker & Taylor Academic Essentials Title in Sports ’This is an academic book about football, written by a genuine football fan. The result is a work that is both scholarly and accessible as it charts the relationship between football fandom and consumerism and gives a voice to fans from one of the game’s heartlands - the north east of England. Recommended reading for anyone who cares, for whatever reason, about football.’ Alan Bairner, Loughborough University, UK ’One of the strengths of Consuming Football is the integration of empirical research to help explain the fluid nature of everyday consumption practices amongst football fans. The book is original, interesting, and provides a timely theoretical analysis of the demands of modern consumer life within the culture of football fandom.’ Jamie Cleland, Loughborough University, UK 'In Consuming Football in Late Modern Life, he combines empirical research with the consumption practices of football fans. ... This book considers a different perspective of fandom, describing it within the concept of consumption. In doing so, it examines how, over time, consumption has impacted the overall culture of football fandom. The author’s perspectives on the consumerism of football are insightful and intriguing, making Consuming Football in Late Modern Life a most informative and enjoyable read. ... Although scholarly in nature, Consuming Football in Late Modern Life has an interest level and engaging writing style that would appeal to a wide array of readers. ... the book would most likely be of greatest interest to sports researchers and would also serve as an excellent resource for both undergraduate and graduate level courses that attend to sport and society or the sociological impacts of sport.' Annals of Leisure Research

• Chapter 1 Introduction:; Chapter 2 Football Fandom as Consumption:; Chapter 3 Theorising Football Fandom as Consumption:; Chapter 4 Learning the Game:; Chapter 5 Consuming Corporate Values:; Chapter 6 The Routinisation of Football Consumption in Late Modern Life; Chapter 7 Conclusion;